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Croatian Competition Agency Approves Mueller/Kozmo Concentration


Croatian Competition Agency Approves Mueller/Kozmo Concentration

6 March 2017, VG Intelligence Weekly Issue 44

The Croatian Competition Agency (AZTN) approved the concentration between the following undertakings: German retailer Mueller and the Croatian Kozmo operating within the Konzum retail chain, as part of the largest Croatian company Agrokor, in the retail of cosmetic products and toiletries. Through the acquisition of the Kozmo outlets, Mueller enters the markets of the Lika-Senj, Pozega-Slavonia and Vukovar-Srijem counties, where they previously were not present. The concentration will reduce the number of competitors in the relevant market. However, given that the post-merger market share of Mueller will rise to some 20% – 30%, with the market leader, German Drogerie Markt (DM) still holding a 60% – 70% market share, and the third competitor, Austrian Bipa, holding a 10% – 20% market share, the AZTN stated that this concentration would strengthen  market competition…

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