New Public Affairs survey conducted by Vlahovic Group
Zagreb, September 2023 – Vlahovic Group conducted the “Investment in Government Relations and Public Affairs Functions by Companies Operating in CEE” research project. We are excited to share with you the first results which provide unique market insights into this sector and a new perspective from a generally unexplored industry in the region.
Vlahovic Group is constantly striving to improve our services to better serve the needs of our clients and to raise the awareness of the value public affairs and government relations bring. Following this commitment, VG conducted a survey among multinational companies operating in the CEE and Western Balkans/Adria regions to gain a deeper understanding of their current and projected practices and spending budgets for public affairs service providers.
The objective of the “Investment in Government Relations and Public Affairs Functions by Companies Operating in CEE” research project is to highlight the value of government relations and public affairs services and to encourage investing in larger budgets for more complex and multimarket public affairs campaigns. We believe the survey results make an important step towards achieving it because the available information can help multinational corporations in evaluating how to use their public affairs budget.
Here are the key takeaways from our research:
- Recognition of value: CEE market recognizes the value and potential of public affairs service providers as 64% of our respondents have previously engaged with them
- Budget insights: On average, companies in the CEE region allocate approximately €37,000 annually for public affairs activities
- Demand drivers: Primary driving forces behind the utilization of public affairs services in this region are: regulatory framework changes, country-specific investment cycles and country-specific political trends
The entire survey results are available by clicking on the pictures above, or here.
We hope that these insights will bring value to your organization as you navigate the intricate landscape of public affairs and government relations in the CEE and Western Balkans/Adria regions.
In case you would like to share your questions and observations, or discuss how Vlahovic Group can further support your public affairs efforts in the Western Balkans/Adria region, please do not hesitate to reach out to us.
Vlahovic Group stays committed to positioning and developing public affairs in the CEE markets.
Public Affairs Director CEE, UPS
VG in Croatia has always supported us timely in a very professional manner. Great team with the right mindset and attitude.
Head of Government/Public Affairs for CEE and Russia, Philips
Vlahovic Group is a very engaged team of professionals with a high level of responsiveness and hands-on management. They help clients attain relevant information from business and political sectors in the Western Balkans.
VP CEE Public Policy, Mastercard
Working with VG for over 5 years we encountered many opportunities where strategic positioning and engagement support was essential. Each and every engagement was met with the highest level of professional dedication, energy and passion. Excellent understanding of the EU and national regulatory landscape as well as our company’s business objectives.
Chairman, CEC Group
We have been leading the government relations industry in CEE since the early 1990s, and would not be where we are today without strong, professional and reliable partners. The Vlahovic Group has always exceeded expectations, and we are only too pleased to recommend them to our clients.
CEO - Nextlaw Networks,
Senior Advisor - Dentons
Vlahovic Group is a charter member of the Nextlaw Public Affairs Network and we could not be more pleased with our association. Vlahovic Group is one of a very select group of leaders in the public affairs arena, not just in Croatia, but throughout the Balkans. We have worked on several projects with VG, all with great success and outstanding results.
Head Public Policy CEE, Uber
Uber CEE hired Vlahovic Group just before we entered the Croatian market in 2015. Their highly professional team helped us secure a successful launch and lay the foundations for a digital transformation of the entire taxi market in Croatia.
NEWS from Zagreb's St. Mark's Square
Vlahovic Group sends a biweekly political update on the activities of the Croatian Government (schedules and notable news). The update includes a listing of the activities of the PM and other members of the Government, new appointments, a selection of press releases by different Governmental departments and executive agencies. By subscribing, you agree to recieve this newsletter. You can unsubscribe anytime. The collected data is used only for registration and sending the newsletter and will not be used for other purposes.